A simple registration process allows participating companies to encourage their employees to simply wear pink as a mark of support for the fight against breast cancer. The underlying concept behind the program is simple — by convincing enough people to take one small step, together, we can reach an incredible goal in awareness building since early detection is the best prevention possible.
More than 40 corporate houses will participate to show solidarity and create awareness for breast cancer among their employees.
Sonam Kapoor, the brand ambassador for the Ogaan Cancer Foundation, says, “It is my privilege to be playing a part in spreading breast cancer awareness. Everyone seems to know someone with breast cancer. I lost an aunt to it. Detecting cancer early is the only way to fight and that requires awareness about tests and a healthy lifestyle. I hope I can make a difference in my own way.”
Archana Pillai, director of Ogaan Cancer Foundation, says “With this programme, we hope to reach a new target audience for our message, and raise awareness among men as well.
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