“It was about four-five months back that (director) Imtiaz Ali first walked into my store when he was here to shoot for the film, and picked up some tees and artifacts. My staff said he wanted to meet me, but I missed him twice again and we met only a month later. It was then that he told me he wanted me to do these tees,” says Singh, 44, whose store, 1469, sells pop Punjabi tees and curio.
What followed between them was a series of meetings over lunch with Singh’s family and an order for 300 tees and a guitar bag and belt. “He was confident I’d do justice to the assignment, even though I’d never done a Bollywood wardrobe before. He didn’t have any starry airs, and said there was some connect between us, right down to our fondness for fig,” says Singh, who has no formal training in design and says it’s only travel that teaches him to be creative.
He has sold over 4,500 Sadda Haq tees in a month after the punch line became a hit, and says he’s not bothered about fakes being sold on the same street. Instead, he says, “Now we’re doing the khaddar silk waistcoats and scarves that the cast will wear at Golden Temple for the film’s promo shoot on Sunday.”
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